How Can SEO in Portland Make a Difference to Your Branding Efforts

The principal objective of SEO is to promote brands through the use of various forms of digital media. SEO Portland Oregon goes beyond internet marketing as it utilizes a variety of channels that do not necessarily require the internet.

All of your online marketing efforts come together as one under the umbrella of Portland SEO Moving Mountains. Businesses adopt various channels like email, social media, Google search, SEO, and their website to make a connection with their prospective customers.

People spend twice as much time on the Internet than they used to do a decade ago. This may mean a lot to many a business owner. However, the way people shop nowadays has changed dramatically to such an extent that offline marketing does not have as much of an impact as it used to have.

Marketing is about connecting with the right audience at the right time. These days, that means you need to be where they are already spending their precious time, which is mainly on the Internet.

What is SEO All About?

It starts with your online presence in the form of a website, which you can use to initiate digital advertising, online brochures, email marketing, and beyond.

There is a considerable amount of assets and tactics that fall under SEO. Top SEO agencies like Moving Mountains have a clear picture of each asset or tactic and how to use these to support their end goals.

Following is a brief rundown of assets and tactics:

Assets

  • Your website
  • Blog posts
  • White Papers and eBooks
  • Interactive tools
  • Infographics
  • Online coverage (Reviews, PR, social media)
  • Social media channels like Twitter, LinkedIn, Facebook, Instagram, and more.
  • Branding assets like fonts, logos, etc.
  • Lookbooks and online brochures

Tactics for Search Engine Optimization & SEM: 

  • SEO – System used to optimize a website so it can rank much higher in search engine results and increase the amount of free traffic a site receives.
  • Content Marketing – The creation and promotion of content for the sole purpose of creating brand awareness, lead generation, traffic growth, or customers
  • Inbound Marketing – It involves the use of a full-funnel approach to attract, convert, close, and delight your customers who make use of online content.
  • PPC – You would pay a publisher every time an ad is clicked on, which in turn will drive traffic to your site. The most well-known PPC method is Google AdWords.
  • Social Media Marketing – Business owners will promote their content and brand on a host of social media platforms to boost brand awareness, drive leads to their offer, and increase traffic.
  • Native Advertising – Mainly content-led advertisements that feature on platforms together with non-paid content. A prime example of this would be Buzzfeed sponsored posts. However, Instagram advertising and Facebook advertising are also considered to form part of social media advertising.
  • Affiliate Marketing – Commission is received when you promote another person’s products or services using your website.
  • Email Marketing – A dominant form of communicating relevant information, company events and discounts and direct others to your business website.
  • Marketing Automation – Software that is used to automate specific marketing actions. After all, various marketing departments utilize repetitive tasks like social media, emails, and other website actions for which they can use an automated system.
  • Online PR – Similar to traditional PR, but within the online environment. It is a way of securing online coverage by using blogs, digital publications, and content-based websites.

What is the Main Difference Between Inbound Marketing and SEO?

Isn’t SEO and inbound marketing the same? As both take place online and has to do with the creation of digital content, they may seem similar.

How are they different then?

One works more outbound than the other. As a whole, the term ‘SEO’ does not differentiate between pull and push tactics, or outbound and inbound marketing methods.

Outbound tactics are in place to place the marketing message directly in front of as many people within the online space as possible, regardless of whether they would welcome it or find it intrusive. An example of this is the banner ads you see on top of various website with the sole purpose of trying to push the product onto people who are not ready to receive it.

On the flip side, marketers who utilize inbound tactics would focus more on attracting their target market to show interest in their offer by giving informative material away on their blogs.

Inbound marketing is put to better use to attract, convert, close, as well as delight customers. Whereas SEO describes a host of online marketing tactics of various kinds, regardless of whether these are inbound or outbound.